Responsibilities
1.Marketing Planning and Execution: Set priorities in line with the Museum’s overall communications directives and different departmental needs, develop and implement marketing plans for exhibitions, public learning programs, the Museum’s opening, and ticketing campaigns, clearly defining target audiences, channels, budgets, and schedules.
2.Paid Media Placement and Channel Partnership Management: Plan and execute digital advertising, paid media placements, and on- and offline promotional campaigns, develop paid or in-kind partnerships with key opinion leaders (KOLs), key opinion consumers (KOCs), digital media, and ticketing platforms, work with the social media and public relations team to assess prospective partners and forms of partnerships, oversee procurement, scheduling, and campaign performance.
3.Promotional Materials and Channel Alignment: Define the needs for promotional materials based on established project directions and channel requirements, work with internal teams and external resources to produce and adapt promotional materials. Specialist colleagues are responsible for reviewing professional content, with key institutional texts being reviewed by the Content Editor. Marketing visuals must comply with the Museum’s visual identity (VI) and branding guidelines and be confirmed with the Digital Platform Manager.
4.Event Communications: Work with the operations team to deliver exhibition openings, press previews, marketing activities, and partnership events, implement and deliver communications plans, marketing schedules, promotional materials, and channel alignment, analyze project results, work with the social media and PR team to implement communications arrangements for media events.
5.Budget, Procurement, and Vendor Management :Manage budgets, procurement, vendor coordination, and scheduling for marketing and communications projects, monitor project costs, contractual requirements, the quality of deliverables, and overall progress.
6.Performance Data Monitoring and Results Analysis: Track campaign reach, clicks, referral, conversion, ticketing, channel performance, and budget allocation, compile relevant performance data and feedback to generate project reports and use the insights to optimize subsequent marketing plans.
7.Interdepartmental Coordination and Risk Assessment: Work with the marketing and communications team and other teams across the Museum to deliver communications projects, integrating marketing schedules and event communications into the overall work plan of the department, work with the Digital Platform Manager on project launching and monitoring across the Museum’s website, WeChat Mini-Programs, and other platforms, work with the social media and PR team to assess potential content, public sentiment, and reputational risks associated with paid media placements and other marketing partnerships.
Requirements
1.Core Competencies: Strong understanding of the audiences, promotional approaches, and workflows of different communications channels, including, but not limited to, digital marketing, paid media placement, and digital advertising. Strong media planning and executive skills, with the ability to develop channel strategies, budgets, and schedules based on communications objectives, and to implement media buying, advertising placements, influencer partnerships, and ticketing platform collaborations. Strong project coordination skills, with the ability to manage budgets, procurement, vendors, promotional materials, channels, and project milestones, and to conduct results analysis.
2.Previous Experience: At least 6 years of experience in marketing. Experience in marketing for arts and culture, performing arts, ticketing platforms, digital media, advertising agencies, and consumer brands is preferred. Experience in exhibition openings, press previews, marketing campaigns, and brand partnerships is an advantage.
3.Previous Experience: At least 6 years of experience in marketing. Experience in marketing for arts and culture, performing arts, ticketing platforms, digital media, advertising agencies, and consumer brands is preferred. Experience in exhibition openings, press previews, marketing campaigns, and brand partnerships is an advantage.
4.Language Proficiency: Good professional proficiency in both Chinese and English, with the ability to handle day-to-day written communication, participate in meetings, and understand the fundamentals of international digital and platform-based marketing.
5.Educational Background: Bachelor’s degree or above. Majors in Journalism, Communications, Public Relations, Marketing, Digital Media, Arts Management, Cultural Industry Management, Visual Communication, and other related fields are preferred. A relevant master’s degree is preferred. International study experience, cross-cultural professional experience, or experience working on international arts projects is an advantage.
Application Materials
Aside from a résumé, please provide 3 work samples demonstrating your marketing and project delivery proficiency, accompanied by a brief description laying out project objectives, personal roles, platforms used, and project results. At least 1 work sample should involve paid media placements or digital advertising, and at least 1 work sample should demonstrate experience in event organization or on-site delivery.
Location:Shenzhen, China
Employment Type:Full-time